Proof

Proof

The End of Rankings: How AI Search Rewrote the Rules of Visibility

There's a lot of explanations out there that are either hard to grok or simply wrong. If You want to understand what's really happening with AI search, read on.

Mark Stouse's avatar
Mark Stouse
May 09, 2025
∙ Paid
7
1
Share


"In the AI era, the question isn't 'How do I rank higher?' It's 'How do I become retrievable and trusted by machines trained to know the difference between content and noise?'"

Keep reading with a 7-day free trial

Subscribe to Proof to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Mark Stouse
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture